Banks: Which financial services brand is doing a strong job marketing “innovation”?

Asked Feb 8, 2015· 1 answer
Faisal KhanAnswered Feb 8, 2015
Within the banking community, four brands are doing what I would deem to be a great job:

  • BankMobile (tackling the millennials behavior and how they do banking) - BankMobile: The Mobile Banking App Revolution
  • Umpqua Bank (reinventing their community bank branches) - Umpqua Bank
  • Fidor Bank (starting banking from the 21st century tools, and 2010+ web tools) - Banking mit Freunden
  • Moven (taking a great UI/UX experience and offering financial services on the mobile phone the way they were meant to be served today) - Moven
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